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Groupon Buys Deal Site Ideeli For $43 Million

Fox Business Monday 13th January, 2014

SAN FRANCISCO – Groupon Inc. said Monday that it has acquired ideeli, an online flash-sale fashion retailer, for $43 million in cash. Ideeli specializes in short-term sales on clothing and accessories for men and women, with deals that typically don't last more than a few days. Groupon said ideeli will continue to operate from its New York headquarters as a separate site. To market the acquisition, ideeli is offering a 20% discount on all purchases through Tuesday. Groupon shares shed 2%.Copyright © 2014 MarketWatch, Inc.


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